Globaltimes Nigeria reports that FirstBank of Nigeria Limited has been ranked the second ‘most admired financial services brand’ in Africa – for the second year.
The recognition was given to the bank at the Brand Africa 100: Africa’s Best Brands Event on Africa Day on May 25.
Brand Africa is an intergenerational movement to inspire a great Africa through promoting a positive image of Africa, celebrating its diversity and driving its competitiveness.
It is a brand-led movement, which recognises that in the 21st Century, brands are an asset and a vector of image, reputation and competitiveness of nations.
The bank’s Chief Executive Officer (CEO), Adesola Adeduntan, said: “We are grateful to Brand Africa for the back-to-back recognition as the ‘Second Most Admired Financial Services Brand in Africa’.
This is a testament to the impactful role we are playing in promoting socio-economic development in Africa, which includes being at the forefront of bridging the financial inclusion gap as well as our commitment to supporting Small and Medium Enterprises because of the critical role they play in economic growth and development.”
He further noted that FirstBank has created a functional ecosystem for Small and Medium Enterprises (SMEs) to thrive through various value adding solutions and value propositions.
With over 127 years of being woven into the fabric of society, FirstBank has been at the forefront of promoting growth and development in the country, extending its financial services footprints – through its subsidiaries – to over half a dozen countries across three continents